Decoding the no-code / low-code startup universe and its players

  1. No-code: This includes (i) Tools with literally zero code, made for people who don’t know and never want to know how the software works. They just want it to work & look good. (e.g. Universe, Gumroad, etc.). These tools cannot be made more complex by design. Companies in this space feel like magic. You can build a website on your mobile phone in 15 minutes or bring Stripe billing to your product in a flexible dynamic way in minutes. They are generally simple to use, clients get lots of support and most of the companies have vibrant communities of non-technical people helping each other. The segment also includes (ii) Tools & Software for people who are good systems thinkers & know their way around an Application Programming Interface (API) (e.g. Airtable, Zapier, Webflow, etc.). These tools do have the ability to be configured as more complex and include code elements if one wants to go deeper. Not only is this segment interesting and already full of companies over the $100m valuation mark, it’s fast becoming a breeding ground of ecosystems. Think what Atlassian have done as an entire ecosystem, then apply that to the Webflow or Airtable ecosystems.
  2. Low-code: Tools & Software for designers, product people, founders & engineers who want to find faster, better, easier, cheaper ways to build and scale without giving up the customisation that code brings. (e.g. 8base, Retool, Internal, etc.). Companies in this segment still require some degree of technical expertise, but generally allow users to boost their productivity and save a ton of time on mundane tasks.

145 Interesting no-code / low-code startups

Click to access the full spreadsheet

1. Website Builders & Enhancers

  • Webflow, Strikingly, Unstack, Squarespace: make fully fledged websites more easily and without the need to have technical knowledge.
  • Linktree, Flooz.link: make simple personal websites (like this one) in minutes, with your most important links at the core.
  • Softr, Pory.io: allowing users to create sites and web apps using content from Airtable and other no-code tools.
  • Substack: A subscription-based publishing platform used to generate money from newsletter subscriptions. Arguably, Substack profiles are partially substituting personal websites.
  • Notion, Super: While Notion was born as a workplace productivity platform / note-taking tool, it’s increasingly being used to build websites using tools like Super. Here’s an example of a website I built on top of Notion.

2. App Builders, Mobile-first

  • Dropsource, Thunkable, Draftbit, Adalo, BuildFire: drag-and-drop programming tools to allow anyone to make beautiful, native mobile apps without knowing how to code.
  • Glide: a tool that enables users to create mobile apps from Google Sheets.
  • Universe: possibly the first mobile app that enables users to create websites using their mobile phones only.
  • FlutterFlow: No-code tool on top of Flutter (fastest growing mobile app dev framework) that enables teams to build cross-platform apps faster.

3. App Builders & Enhancers, Web-first

  • Outsystems, Unqork, Betty Blocks, 8base: Low-code tools to develop, deploy, and manage apps, predominantly focused on serving large Enterprise customers.
  • Builder.ai, Bubble, Stacker: Similar to the above, but more focused on smaller businesses and entrepreneurial individuals.
  • Dyspatch: Drag & drop builder for transactional emails.
  • Voiceflow: Helps teams design, prototype and launch conversational apps without code.
  • Landbot: An intuitive no-code chatbot builder.
  • WorkOS: Allowing companies to start selling their apps to enterprise customers with just a few lines of code

4. Internal Tools & Internal App Builders

  • Retool, BRYTER, Forest Admin, Budibase, Flowdash, Jet Admin: Offering users fast ways to build internal applications and digital tools they can use for their daily work.
  • Creatio: A low-code builder focused on marketing and sales-related tasks.
  • Flowdash: A low-code builder focused on ops teams.
  • Zaptic: No-code automation builder focused on frontline workers, providing users the capabilities to build multiple procedures in one application.
  • Cord, Bubbles: Allowing users to collaborate on any web page or SaaS tool they already use without needing to build internal tools.

5. Workflow Automation Tools

  • Workato, Tray, Pipefy, Ninox, n8n, Zapier: Allowing users to integrate their software applications using powerful automated workflows. Users can easily build and streamline processes using a beautifully designed visual workflow editor. Example: “When I get a new email in Gmail, copy the attachment from Gmail to Dropbox and then alert me on Slack about the new Dropbox file”. All of these companies can serve both SMEs and Enterprise customers. Another great player here is Integromat, which was recently acquired by Celonis.
  • Kissflow, Process Street, Qatalog Workflows: no-code Business Process Management (BPM) tools.
  • Firedrop: similar to the above, but focused on creatives and creative work.
  • Internal: Allows anyone in a company to build powerful business solutions on top of their existing databases, APIs, and 3rd party applications.
  • Fibery: Allows companies to bring every tool they already use under the same custom-built workspace in a matter of hours and save a lot of time in the long run.

6. Data & Developer Productivity

  • Parabola, Gyana, Chartio, Intersect, Obviously AI, Above: all quite different from each other, these tools help users analyse and track their critical data through intuitive interfaces.
  • Fylamynt, Supabase, Levity: Low code developer tools intended to handle repetitive cloud workflow.
  • Blobr, Canonic: Software for non-technical people to (respectively) manage or craft APIs.
  • Busywork, Xano: Tools to make and deploy backends in minutes and without code.
  • Lago: No-code data for Growth teams

7. Spreadsheets on Steroids

  • Airtable, Rows, Actiondesk: Spreadsheets that can be used as databases, letting users build various types of automations, such as importing and refreshing data and more.
  • GRID, Layer, Sheetgo: Adding collaboration and workflow features on top of MS Excel and Google Sheets.
  • Opvia, Morta, Sensivo: industry-specific spreadsheets providing powerful automations. Respectively, they have been called “The Airtable for Scientists”, “The Airtable for the Architecture, Engineering & Construction industries”, and “The Airtable for Clinical Researchers”.

8. Numbers, Finance & Modelling

  • Jirav, Canaree, Causal, Abacum, Pry: Financial modelling and financial planning software tools that make it simple for companies to manage their budget, hiring plan, financial models, cash runway etc.
  • Pigment, Silico: Tools that provide simple frameworks for advanced simulation modelling without writing code, helping companies make better decisions.
  • deci: A low-code notebook designed to help people connect all of their information, model it, and make better informed decisions.

9. Payments & Transactions

  • Solarisbank, Mambu, Swan: Banking as a Service (BaaS). Through these tools, pretty much any business can become a banking provider with nothing but a few lines of code.
  • Digits: a visual, ML-powered expense monitoring dashboard that analyses a business’ transactions by connecting with the tools they already use.
  • when then, Primer: low-code payments orchestration software.
  • Nivaura, Genesis: low-code builders designed specifically for Financial Markets.
  • Passbase: Allowing users to integrate seamless, bank-level identity verification into their website, app, or checkout with just a few lines of code.
  • Hydrogen, Tint: no-code tools to embed financial services / insurance (respectively) into a company’s products and services.

10. Checkouts, Subscriptions, Memberships & Commerce

  • Commsor, Circle, Memberstack, Geneva: Helping community builders and creators bring together their discussions, memberships, and content. Some of these (e.g. Commsor, Memberstack) are focused on back-end, while others (e.g. Circle, Geneva) are more focused on front-end.
  • Purchasely, Apapty: Low-code tools for mobile app marketers and developers to build in-app subscriptions quickly and flexibly.
  • Gumroad, Podia, Kajabi: Online storefronts for online courses and digital products.
  • Pico, MemberSpace: audience relationship management and monetisation tools.
  • Swell, Builder: Low-code, commerce-oriented headless Content Management Systems (CMSs) with full drag & drop no-code editing.
  • Payhere, Billflow: Making subscription payments accessible to everyone.
  • Acquire: Provides online merchants of varying sizes with a no-code, elevated checkout solution.

11. Low-code Analytics & Dashboards

12. Form Builders

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First check investor @Stride_VC

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