This is my first collaborative essay, and my collaborator is someone I’ve been following for a while: Ben Tossell. Ben is the founder of Makerpad, a website that teaches anyone how to build apps and websites without writing a single line of code. Earlier this week, Ben announced Makerpad’s acquisition…


As a startup investor, I love learning about new spaces where problems can be solved through software.

Since these white spaces can be found in any industry, I deeply believe in a founder-first investment strategy; I think founders are much better than investors at identifying opportunities. …


Thirty-five angels shaping the ecosystem

Great angel investors are the lifeblood of any entrepreneurial community. Through personal connections, reputation or hustle, they get to meet startup founders at the earliest stages of their journey, investing money, time and knowledge into their success.

San Francisco shines because of the quality of its investors, who can all…


Like lots of people these days, I enjoy spending time thinking about & investing in companies shaping “the Future of Work”.

For that reason, I keep getting asked by my investor friends whether I have any cool lists of startups for them or insights I’d be happy to share.

I…


Through The Family AAA, I’ve spent the last 8 months diving into a particular type of startup funding round: Series A.

What can I say after all that time and effort? Today’s situation can get pretty confusing:

Source: Unusual Ventures

According to Dealroom,

  • Pre-seed is a round before Seed that is larger than…


The Family (AAA) Stories

Media today moves faster than anybody can keep up with. Social networks, Slack, 24/7 news… It can be overwhelming for any entrepreneur wanting to keep up with what people are saying about their company. Signal AI steps in to give you the tools you need, monitoring around the world for…


The Family (AAA) Stories

Life’s two great certainties are death and taxes. Farewill is hoping to combine the two, delivering simple, quick and easy-to-use tools for will writing online. In just under two years, it is already the largest will writer in the UK, writing more than 1 in 30 wills. …


The Family (AAA) Stories

Robots began to be used in manufacturing in the ’60s, letting legacy players prosper but also making them reliant on oversized machines running on proprietary operating systems that are hard to upgrade and use together with other robots. Automata is here to shake things up with their “desktop” robotic arm…


The Family (AAA) Stories

In a world where every tech company wants to be a SaaS, with a landing page that looks like this…


The Family (AAA) Stories

In a world where consumers are getting healthier and healthier, they still have trouble providing the same quality for their pets. Butternut Box makes it easy and convenient to ensure dogs get the very best diet, tailored just for them. …

Pietro Invernizzi

First cheque investor @Stride_VC with @fdestin & @HarryStebbings | x-@_TheFamily | I hate coriander 🌱

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